MediaGuru had a 100% successful run during FM Phase-II bidding process. Malayala Manorama's Radio Mango, Rajasthan Patrika's Radio Tadka and Dainik Bhaskar's MyFM, advised by us bagged prestigious city FM stations. MediaGuru now offers its experience & expertise for FM Phase-III pre-bid. A comprehensive application to business plan support is being extended to advise on pre-bid estimates.

FM Phase III is the third planned stage for the expansion of the radio as a mass medium by the Ministry to the innermost regions of the country. Post the completion of the Phase III, India will have more than 1000 FM stations. FM industry is expected to witness a new revolution after a decade in terms of content, revenue, technology, and reach across regions.

MEDIAGURU’S SCOPE OF SERVICES FOR PRE-BID STAGE:

1. Mapping the opportunity & Competition
• Assessing the city/cities of interest
• Mapping the potential competition/competitions
• Preparing the pre bid estimation
2. Planning the Concept and Character of the Radio Station
• Synergize existing resources and portfolio
• Develop the concept of the Radio Station based on listenership trends and requirements
• Prepare a broad vision for the Radio Station
• Outline the radio station character in relation to Name, Content Variety, Treatment,Presentation Style, Branding
3. Preparing the Broad Business Plan
• Prepare suitable Business Plan Including 5 Year Projections;
• Capital Expenditure;
• Operational Expenditure,
• Profit and Loss Account and Cash Flow etc.
• Suggest the Revenue Model
4. Infrastructural, Regulatory and Technical Advice/Support for business budgets and thus integrate the same to arrive at appropriate bidding estimations