Case Study

Radio Tadka - A radio station for the Pink City


The Beginnings

Since 1956, Rajasthan Patrika has been the eyes, ears and voice of the people of Rajasthan. Ever since its inception 53 years ago, it has stood firmly as the no. 1 choice of the Hindi readers of Rajasthan, Gujarat, Karnataka and Tamil Nadu. Today it is an established media house and is among the fastest growing multi media conglomerates in India. With an entry in radio, the group wanted to expand its media wing as well as to bank on its strength in Jaipur.

 


The Making of Manorama News


The Beginnings

For over a century….the Manorama group has been the good morning of Kerala….reading the pulse of the stat.

 

Now with an entry to broadcast – the group required to offer its loyal readers the 24/7 experience of the heartbeat of Kerala. With an ambition to set a new landmark in Kerala media and a benchmark in regional television in India Manorama group started its foray into Television.

 

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End to End High Definition News Channel, Sakshi TV


Introducing to the world its first ever complete end to end HI–DEFINITION news & current affairs channel...